Crisis Communications for the Oil/Energy Sectors:
Executing an Effective Response During an Emergency

Thursday, October 8, 2009
1:30-3:00 p.m. (ET)

Hosted by CLEAN GULF; CLEAN PACIFIC; INDUSTRIAL FIRE, SAFETY & SECURITY; and PR News

Attend from your desktop or conference room.
Invite your whole team to attend at one low price of $249 per location. Each registration comes with access to the archived version of the program and the materials for 1-year.

It’s a nightmare scenario that you’ve dreaded for years but it has finally happened: Your company, a highly respected oil company, has just discovered, much to its extreme horror and chagrin, that one of its tankers has been dripping oil into the ocean, resulting in untold fatalities of sea mammals and a very tarnished image. Now public approval of your company is at its nadir and the media is swarming around your company like hungry locusts. What do you do? The answer is simple: Whether it’s an oil spill or any other disaster that requires an immediate response, it is imperative to have a crisis plan in place that will protect and preserve your company’s reputation. In this vein, engaging the 24/7 media with transparent messaging, leveraging social/new media tools like Twitter, Facebook and blogging is key to managing and mitigating a crisis. One incorrectly spoken word can cause negative repercussions from which your company may never recover.

In this Webinar, we have assembled a panel of top-tier crisis experts who will address two important topics: how to handle PR during an emergency and how to do it successfully. Key issues include:

• How to deal with the media when your company is undergoing a crisis
• How to (and when to) respond to bloggers and other negative exposure online. This includes monitoring and containing negative information former employees may be spreading about your company via digital or offline channels
• Leveraging social networking sites and other new media to your advantage to manage reputation
• Spearheading and developing an effective internal communications plan during a company crisis brought on either by external or internal causes.
• Testing messages during a crisis
• Managing the issues and turning the matter from a crisis into solutions-oriented campaign
• Key tools and techniques that you can walk away with to help you manage crises better than before.
• Examples of companies (case studies) that have learned to be more crisis prepared
• Rebuilding confidence and trust among employees
• Working more effectively with internal or external legal counsel
• Communicating to stakeholders that your company can be trusted
• Specific case study on PR related to LyondellBasell 2008 crane collapse

Speakers:

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Who should attend?

If you spend a quarter of your time in any of the following areas, this Webinar is right for you:

• Emergency Response
• First Responder
• NIMS/ICS Training
• Joint Information Center Training
• Public Relations
• Marketing
• Social Media
• Ecommerce
• Public Affairs

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Laura Couvillon 713-343-1877 or email LauraC@tradefairgroup.com
*CLEAN GULF does not offer any refunds for the webinar. All sales are final.

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